How to Get More for Less with Store Brands

How to Get More for Less with Store Brands

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When you are looking down the supermarket aisle, the choices can be overwhelming. On one hand, you see well-known brands, with their eye-catching packaging and prominent commercials. On the other hand, there are store-brand items, which are often cheaper but less familiar. Choosing store brands can be a wise way to cut costs without losing value.

Private label products are manufactured by third-party companies, but sold under the retailer’s name. Often, these products are very similar to their name-brand counterparts. The main difference? Store brands don’t include expensive marketing campaigns that national brands build into the price.

Many people assume that store brands are lower quality, but blind taste tests have shown that customers frequently can’t distinguish between generic brands and name brands. In particular when it comes to basic pantry staples like canned goods, the product is practically identical.

For over-the-counter medications, the active ingredients are monitored and must meet the same standards, so whether you’re buying name-brand pain relievers or generic pills, you’re getting the same thing at a fraction of the cost.

In additional areas like paper goods, you might feel a bit risky to try store brands, though you might be surprised. In case a product doesn’t meet your standards, the money saved will compensate over time. Many retailers even offer money-back guarantees on their private-label items, eliminating the risk to try.

The important thing is that you website can start small. Try switching a few staples at first—like baking ingredients, cleaning supplies, or snacks. Over time, you may be surprised how much you’ve saved. By being open to private labels, you’ll notice significant savings in your household budget without feeling like you’re sacrificing quality.

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